Policy on cookies and other similar technologies

Version binding at Benefit Systems S.A. as of July 1, 2020

Websites and webpages of Benefit Systems SA with its registered office in Warsaw (hereinafter: “Benefit Systems”) may send and use cookies and other similar technologies. This Policy on cookies shall apply, without limitation, to the following websites (“Websites”): www.benefitsystems.pl, www.kartamultisport.pl, www.emultisport.pl and possibly also to other Websites if these refer to its provisions.

Below you will find information about the cookies we use, the Local Storage technology, and also additional important information on how the Websites operate, including information on web push notifications.

What are cookies and what do we use them for?

Cookies are text files which are stored on your terminal equipment (computer, laptop, smartphone, etc.) via your browser. When you visit the Websites, your browser sends this file and this enables us to recognise it during each visit. Cookies are necessary to enable the user to navigate the Websites and use their resources. In addition, by collecting information on how users use the Websites, cookies ensure the proper operation of the Websites and improve their performance, allowing the required information to be found more quickly. Some cookies are also used to obtain information for analytical and statistical purposes, as well as for marketing purposes.

Cookies have their validity period, after the expiry of which they are disabled.

What types of cookies do we use?

Session cookies

Session cookies are temporary files which are stored from the moment you access the Website but only until you close your browsing session or until you close the browser itself.

Permanent cookies

These are cookies which make it easier to use the Websites, and they are stored for an extended period of time. The Websites store cookies with information about:

  • whether the message concerning cookie management has been displayed. This file is kept for one year from the moment it is saved on your terminal equipment;
  • the town/city in which you are located, provided that you have consented to your location being disclosed.

The www.kartamultisport.pl website additionally uses a cookie to store information about:

  • the application status, including whether you have read our tutorial on how to use the search engine. Information on application status is stored until you change your browser settings.

Third-party cookies

These are files which originate from external websites that cooperate with our Websites. Our Websites use certain files collecting data for the purposes of analyses and statistics, with respect to how you use Websites, and marketing cookies. These cookies are saved at the beginning of your visit on our Website (if your browser settings allow accepting cookies from our Website).
For this purpose, we use tools which help us understand the needs of users of our Websites:

Hotjar stores this information in a pseudonymised user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link: www.hotjar.com/legal/policies/privacy.

  1. Google Analytics – it is a tool used to count visits to the Websites, measure their duration and determine which functionalities or sections of the Websites are most frequently used or visited and how they are used by individual users. The information collected in this manner allows us to analyse the performance of the Websites and determine the directions for the development of new functionalities and services. For further information, please refer to the Google Analytics Cookie. You can opt out of the storage of cookies from Google Analytics on your device at this address.
  2. Hotjar – it is a tool that uses cookies and other technologies to collect data about:
    • our users’ behaviour on our webpages, e.g. the time spent on individual webpages, most frequently used links, problems encountered – this allows us to develop and maintain the Websites in accordance with our users’ preferences;
    • our users’ devices, including without limitation the IP address of the device (this is only captured and stored in anonymised form), device screen size, device type (unique device identifiers), browser information, geographical location (country only) and the preferred language used to view our website.

    Hotjar stores this information in a pseudonymised user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link: https://www.hotjar.com/legal/policies/privacy.

  3. Synerise – a tool provided by Synerise S.A. which supports activities aimed at automating marketing and sales processes, including the processing of marketing and sales data and conducting their complex analytics using a multi-channel model – i.e. the model allowing contact the user via various channels (e.g. webpages, web push notifications, SMS, MMS, e-mail, chat, telephone, etc.) and various devices (e.g. computer, smartphone, tablet, telephone) used by the user. Cookies from collect information on the behaviour of visitors to our Websites, including content they view. Information collected by Synerise cookies are used for profiling for the purposes of direct marketing – in order to provide you with content and offers adjusted to your potential interests.
  4. Google Ads – Google’s advertising system allowing text, graphic and video ads, as well as sponsored links to be displayed in Google’s search results and on websites cooperating as part of the Google AdSense programme.
  5. Facebook Ads – Facebook’s advertising system for creating, buying and managing advertisements in Facebook, Instagram, Messenger and Facebook’s Audience Network social networks.

Advertising cookies

These files are responsible for displaying ads which are tailored to your preferences. Both our cookies and third-party cookies (e.g. from Google Adwords) are used to conduct marketing campaigns and remarketing campaigns that reach you with our marketing messages if you have visited our Websites before. These cookies remember that you have visited our Websites and also your activities on our Websites. The information collected in this manner is passed on to third-party suppliers.

Managing analytical cookies

You can opt out of the anonymous recording of your activities on websites in analytical cookies. The privacy policies of our service providers and information on how to opt out of their cookies can be found at the following addresses:

Are cookies dangerous?

No, since cookies are not computer programs and cannot be used as code. They do not spread viruses and each user can manage the cookies stored on his or her terminal device. Moreover, cookies only store data snippets which do not allow the user to be fully identified.

Managing cookies

We only use cookies with the user’s consent. You may at any time disable or modify the storage of cookies on your terminal device by changing the appropriate settings in your web browser. By default, the web browser allows files to be saved on your terminal device, and thus enables us to process the data stored in these files.

As cookies are also used to remember your cookie preferences, you should be aware of the consequences of changing the relevant settings, including without limitation:

  1. If you disable the storage of cookies on your terminal device, it may not be possible to log in to the www.kartamultisport.pl website and use its functionalities.
  2. If you use a different terminal device, a different profile on your computer or a different web browser, you will need to set your cookie preferences again.

For detailed information on how to manage cookie settings, we recommend that you follow the instructions for the web browser you are using:

For mobile devices:

Additional important information concerning Website operation:

Local Storage

The Websites also use a technology called Local Storage. Local Storage is a location where information is stored in your browser. In this location, we save the information about the MultiSport cards you have selected so that you do not have to re-select them when you visit next time.

We also store your searches in Local Storage so that when you re-enter them, they will appear in prompts and thus your search will be faster.

Local Storage stores data indefinitely until you restore default settings or make manual changes to your browser cache. You will find the relevant instructions on the help page of the browser you are using.

Web push notifications:

What are web push notifications?

Web push notifications are short messages which appear on your device’s screen.

For us, they are a marketing tool which supports our communication with you. For you, they are a source of information on our services, including news, facilities and seasonal activities, campaigns, competitions or events.

How can I turn them on?

We need your consent to send you web push notifications. When you visit Website, we will ask you whether you want to receive notifications from us. We will also ask you to read the information presented here. If you are interested, click “Zgadzam się”/“I agree”, which will allow us to send you content which may interest you even after you have left our website.

How can I opt out of notifications?

You can withdraw your consent and thereby opt out of receiving notifications at any time. Withdrawal of the consent shall not affect the lawfulness of our activities based on consent before its withdrawal. In order to do this, you just need to change the settings of your web browser. You can do this e.g. as follows:

  • Google Chrome

Go to Browser settings > Advanced > Content settings > Notifications. In the browser address bar, the following address will be displayed: chrome://settings/content/notifications. The list will include all websites on which you agreed to push notifications. If you want to unsubscribe, just select Remove from the menu.

  • Firefox

Under Options > Privacy and security, there will be the Permissions > Notifications section. In the list, find the pages whose notifications you want to unsubscribe, and then select Block.

  • Chrome Android

After entering Chrome, click More > Settings > Notifications to the right of the address bar. In the list, find the pages whose notifications you want to unsubscribe, and then untick them.

Google Tag Manager

Our websites use Google Tag Manager. This service enables the administration of website tags via an interface. Google Tag Manager only implements tags. This means that no cookies are set and no personal data are collected. Google Tag Manager activates other tags, which in turn may collect data as needed. However, Google Tag Manager does not gain access to these data. Any deactivation on the domain or cookie level remains in effect for all tracking tags if they are implemented in Google Tag Manager.


This site uses cookies (a cookie is a small piece of information that is placed on your computer) for statistical analytics, to keep track of browsing patterns and help us to build up a profile for individual needs of the user. By leaving the cookies enabled in your browser settings, you agree to their use. If you do not agree to the use of cookies change the settings of your browser. You can find more information about this in the Privacy Policy